Google Maps’ ‘Follow’ button gives you updates from real places

Google has launched a number of new features for Maps over the last few months. Now, it’s rolling out a “Follow” function for locations, which will give you updates on events and offers from your favorite stores and restaurants.

And it’ll tell you about new places that are opening soon. In search results, dates will appear in bold, and the store card will be populated with its forthcoming address and website.

Locations that want to take part will have to create a Business Profile in Google My Business, and then, presumably, keep things updated so users are alerted to offers and events in a timely fashion.

It’s another platform for them to keep on top of, but one that could prove lucrative given Google Maps’ growing influence on trip planning and exploration.

The Follow button is rolling out in regions where the For You tab is available, with more countries coming soon.